Caroline Baldwin - Rendered on: 14/12/2018 20:43:05

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Job Role

Acting Editor


Essential Retail


Caroline Baldwin is Acting Editor working across both Essential Retail and its sister title, Retail Design World.

Previously Deputy Editor of Essential Retail, Caroline specialises in writing long-form analytical features investigating how to solve challenges affecting retailers, as well as securing big-name interviews with retailers, vendors and designers.

A central part of her role is spearheading digital content for both publications, including developing video and social media strategies. She also co-hosts the Retail Ramble podcast.

Caroline brings with her a wealth of knowledge on both retail and technology, after working as senior reporter at Retail Week and business editor at Computer Weekly. She is particularly interested in the impact of IoT on retail, showrooming, as well as technologies which improve eCommerce fulfilment and customer experience.