Kristina Hetherington - Rendered on: 23/01/2019 05:17:23

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Job Role

Founder and Managing Director


Design Clarity


Kristina Hetherington is founder and Managing Director of Design Clarity, a leading creative agency that works at the intersection of design and strategy. With 25 years as a professional designer working across a broad range of disciplines, Kristina’s focus is on developing Design Clarity’s client offer in retail strategy and customer experience. After working as an interior architect at several retail architecture firms in Australia and Harrods Architects in the UK, Kristina established Design Clarity in 1999.
Design Clarity, now 18 years young with bases in London, Melbourne & Sydney, has an impressively diverse folio with an ever-changing fresh approach, hands-on personalised service, and drive to design success stories for visionary brands.
Under Kristina’s leadership, Design Clarity has generated strategic new concept thinking for leading global brands including Adidas, Heineken, McDonalds, Mitchell & Butlers, Nando’s, Pacific Brands, Quiksilver, Versace, Vodafone and Westpac. Design Clarity has also worked extensively in implementing new mall concepts with retail developers such as Al-Futtaim Group, Emaar, Frasers Property Group, Lend Lease, Mirvac and Westfield.