Lara Marrero - Rendered on: 14/12/2018 19:20:30

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Job Role

Retail Practice Area Leader, Senior Associate




With an education that spans psychology, advertising, marketing and cultural anthropology, Lara has honed her ability to translate complex global consumer trends into understandable, workable and profitable outcomes for her clients.

As Strategy Director and a Firmwide Leader for Gensler’s Retail Practice Area, Lara informs the design process through research, trend analysis, and her knowledge of business, brand and consumer needs. She is focused on how users engage with brands, helping to deliver an experience that considers the roles that brand, service, storytelling, experience and environments play in connecting with customers and employees. These insights are applied to a variety of projects, including retail, workplace, hospitality and entertainment experiences, and large-scale, mixed-use developments.