Michael Freedman - Rendered on: 23/01/2019 06:17:10

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Job Role

Senior Shopper Insight Manager




Since joining IGD’s Shopper team in January 2007, Michael has helped retailers and suppliers to develop successful and sustainable business strategies by better understanding shopper attitudes to food and retail related issues.
Michael has over 20 years’ agency and clientside experience in managing and conducting qualitative and quantitative research projects delivering insight on emerging trends affecting the food and grocery industry, and his latest insight report explores how to maximise growth opportunities from post-millennial shoppers. Michael is an experienced presenter at industry events.
Michael was previously Senior Insight Manager at Which? conducting research to support campaigns for consumers to have access to safe, nutritious, good quality food at affordable prices. He also worked at world leading market research agencies GfK Market Research and Research International. Michael has a BSc (Hons) degree in Management Science from Manchester University and is a member of the Market Research Society.