Pete Champion - Rendered on: 23/01/2019 06:03:13

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Job Role

Group Partner & Strategy Director




One of the original founders of I-AM, a world leading independent Brand Experience Design Agency, Pete has over 20 years' experience in innovations in a huge range of retail environments across varying sectors and global marketplaces.

Pete (and I-AM’s) mission is to create human inspired experiences, to build lasting emotional connections between brands and consumers and deliver sustainable commercial value. They do this through making human experiences offered by brands, better, more rewarding and worthy of comment.

Pete has become known as a challenging creative leader in one of I-AM’s specialist areas of expertise, food & beverage, with a track record of successful projects delivered for clients like KFC, SteakOut and now: Ben & Jerry’s.