Sarah Mitson - Rendered on: 20/03/2019 11:21:57

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Job Role

Head of Brand and Shopper Insights


Kantar TNS


Sarah is Global Head of the Brand and Shopper practice at Kantar TNS.
Prior to joining Kantar, Sarah worked for over 20 years in senior roles with a number of international consumer goods companies and a major retailer. She joined TNS in 2007 from Kraft, where she was Strategy Director for the Global Beverages division.
Her passion is understanding how to bring relevant insights to life for clients, especially what influences consumer preference and shopper choice. With extensive experience of international brands, she advises global clients on how to translate insights into better business strategy.
Sarah has a Masters from Oxford University, an MBA from London Business School and recently completed an MSc in Social Cognition at UCL.