Tim Holmes - Rendered on: 23/01/2019 05:37:44

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Job Role

Director of Research and Development


Acuity Intelligence


A recent Radio 4 presenter described Tim as a "neuroscientist gone rogue" because he now applies his knowledge as a vision scientist to commercial questions around design optimisation.

After graduating in Mathematics (Sheffield University, UK), Tim travelled the world as a software developer living and working in the US, Asia and Switzerland.
He returned to university in 2005 to study Psychology and completed his PhD in visual neuroscience, decision making and aesthetic perception at Royal Holloway, University of London in 2010, where he continues to research and teach. In 2011 he co-founded Acuity Intelligence Ltd, which defines itself as a research company grounded on scientific principles, which specialises in real-world applications of eye-tracking, biometrics and cognitive neuroscience.

In the past 5 years, as Technical Director, he has headed-up all research and development within the company and has worked with companies as diverse as P&G, Coca-Cola, Unilever, GSK, Ralph Lauren, BskyB, The Guardian, the Walt Disney Company and of course Premier Foods to evaluate and optimise package designs, digital media, mobile apps and marketing strategy.

As an educator Tim has developed and implemented neuroscience programmes for a range of academic and commercial customers. He recently contributed to BBC Radio 4’s Design Dimension, has appeared on a number of TV shows including Channel 4’s The Secret Life of Buildings, C4’s Embarrassing Bodies and BBC1’s Secrets of the Sales and was scientific advisor for the 2015 Toyota Tacoma “Sal a Jugar: Fun Games” advertising campaign.

Tim recently presented the Marketing Week Insight Show Paper of the Year 2017 on using eye-tracking to detect unconscious shopper behaviour