Victoria Buchanan - Rendered on: 23/01/2019 05:18:00

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Job Role

Strategic Researcher


The Future Laboratory


As a strategic researcher, Victoria specialises in future thinking and consumer research, helping brands to be more prepared for the future by giving them the tools to take the decisions today that will create economic, environmental and social growth tomorrow. When not in The Future Laboratory studio in Shoreditch, analysing the new and the next, she can be found roaming the globe from New York to Tokyo, seeking out the most exciting innovations.

She has written for publications and advised brands such as Chanel, Sony, LVMH, L'Oreal, Kering and BMW as well as regularly contributing to industry panel discussions.

Her current passions include serendipity, sustainability and collaboration and she hopes that one day her grandchildren will laugh that there was ever a gender pay gap.